Joe Read Studio / Headwear

Hat
Designer.

A signature piece. A considered collection. Original hat design shaped around your brand, from the first idea to a clear creative direction.

Explore design packages

Designed in Los Angeles

Three original hat designs by Joe Read: reflective Dealers Racing, blue unstructured Dealers, and Fast Life Racing trucker, displayed on a warm studio workbench with hat sketches and fabric swatches.
Form. Fabric. Identity.

Brands I’ve worked with

Dandy Hats
Dandy Hats — Dandy wordmark
Rude Awakenings
The Dealers

A dedicated headwear practice

Made to carry your identity.

Headwear brings a brand into focus. We work with you on the shape, materials and graphic language that make a hat feel like yours — whether you are developing a single piece or a complete collection.

Shape & proportion

Silhouette, crown, brim and the small details that define the overall direction.

Brand expression

Color, fabric, graphics and placement considered together as one design.

Collection thinking

A cohesive point of view across multiple designs, with room for each piece to stand on its own.

The service collection

Choose your starting point.

Four ways to work together. Explore a package, or start with a consultation to discuss your project.

Contact the studio to discuss a hat design project.

These packages are design services. No shipping is required. Production management and factory reference are included in the 5–10 design package.

The process

From an idea
to a distinct direction.

Let’s talk about your project
  1. Define

    Share your brand, references and goals. We discuss the direction and the right scope for your project.

  2. Design

    Develop the hat concepts around a considered combination of silhouette, fabric, color and artwork.

  3. Develop

    Bring the collection together. For the 5–10 design package, continue with production management and factory reference.

Design consultation

Let’s shape what’s next.

Tell us about your brand and the hats you want to create. Start a conversation about direction, scope and the right package.

Info@Joe-Read.com

Project details and timing are discussed directly with the studio.